Shein’s Return to India: A Threat to Sustainability or Just Another Fashion Trend?

Shein has re-entered India through a partnership with Reliance Retail, launching the "Shein India Fast Fashion" app after a five-year ban due to data security concerns. Now aligning with the "Make in India" initiative, Shein claims all products sold in India will be designed and manufactured locally. With prices starting at ₹199, the brand is set to attract price-conscious consumers, but its return raises concerns for homegrown sustainable brands. Shein’s low-cost, high-turnover model fuels a culture of disposable fashion, making it harder for ethical brands to compete. While affordability is tempting, the environmental and social impact of fast fashion remains significant. High-volume production contributes to textile waste, resource depletion, and fair labor concerns, overshadowing responsible fashion choices. Despite Shein’s promises to adhere to regulations, its long-term sustainability remains uncertain.

Consumers worldwide produce 92 million tonnes of textile waste every year, a number expected to reach 134 million tonnes by 2030. Around 85% of textile waste ends up in landfills. In India, more than 1 million tonnes of textiles are thrown away annually, mostly from household sources. This staggering waste highlights the urgent need for sustainable fashion alternatives.

At Vyakti India, we believe fashion should be mindful, not momentary. Fast fashion offers instant gratification, but ethical brands create lasting impact. Our plant-based, vegan leather accessories prioritize sustainability without compromising on style. Supporting homegrown brands nurtures local craftsmanship and a culture of conscious consumption. As Shein re-enters the Indian market, consumers face a choice—fuel the cycle of disposable fashion or invest in brands that respect people and the planet.

Sources: Indian Express, Just Style, Bajaj Broking, Financial Express, BBC News, TechNode, Carbon Trail, Earth.org.