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A Nelore cow, Viatina-19 FIV Mara Imóveis, has shattered records, becoming the most expensive cow in the world, valued at an astonishing $4.8 million USD (approximately 40 crore INR). This sale, which took place in Brazil, highlights the country’s dominance in the global beef industry, where 80% of cattle belong to the Nelore breed.
But beneath the headlines of record-breaking auctions and genetic advancements, a bigger concern looms—the environmental cost of large-scale cattle farming.
While this auction is being celebrated, the reality is far more complex. The rapid expansion of the cattle industry raises serious environmental concerns:
❗ Greenhouse Gas Emissions – Cattle are a major source of methane, a potent greenhouse gas contributing to climate change.
❗ Deforestation & Land Degradation – Brazil’s beef industry is a leading driver of Amazon deforestation, destroying ecosystems and displacing indigenous communities.
❗ Water Scarcity – Producing one kilogram of beef requires 15,000 liters of water. In a world facing water shortages, is this sustainable?
The feedlot industry in Brazil is rapidly growing, pushing for faster growth rates and higher meat yields—a clear sign that demand is driving unsustainable practices.
The Nelore breed, despite its Indian origins, has been commercialized in a way that prioritizes profit over sustainability. While Brazil has taken India’s indigenous cattle to new heights, one must ask: At what cost to the planet?
As India focuses on dairy and ethical treatment of cattle, perhaps it's time to rethink how we value our native breeds—not just for economic gain, but for ecological balance.