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March 24, 2025

A recent viral news story has left many Indians horrified—reports of a dog's severed head found in the fridge of a momo and spring roll factory in Jalandhar, Punjab, have sparked outrage and reignited debates on food safety, ethics, and our relationship with animals. While authorities investigate the case, one thing remains clear: the lines between what we consider ‘acceptable’ and ‘unacceptable’ meat are dangerously thin.

The Hidden Truth of the Meat Industry

For years, underground dog meat trade has persisted in parts of India, particularly in states like Nagaland and Mizoram, despite laws prohibiting it. This recent incident, however, has forced people to confront an uncomfortable reality—why do we react with horror to the idea of consuming dogs but continue to turn a blind eye to the suffering of cows, chickens, pigs, and other animals in the meat industry?

The discovery in Jalandhar isn't just a food safety scandal—it exposes a larger ethical dilemma. Cognitive dissonance plays a huge role here. Cultural conditioning dictates that some animals are for companionship while others are for consumption. But is there really a moral difference? The pain and suffering experienced by a dog, a cow, or a chicken are no different. Yet, we pick and choose which lives to value.

The Vegan Perspective: A Call for Compassion

Veganism challenges this arbitrary distinction. Choosing plant-based alternatives isn’t just about health or environmental benefits—it’s about aligning our actions with our values. If the idea of eating a dog makes you uncomfortable, it might be time to rethink eating any animal.

At Vyakti India, we’ve always believed in cruelty-free choices. Our plant-based leather products, made from materials like Desserto and Banofi, are proof that ethical, sustainable alternatives exist. Just as we wouldn’t wear dog skin, why wear cowhide? Every product we create is a step towards a world where no being—dog, cow, or otherwise—has to suffer for fashion or food.

What Can You Do?

  1. Make Conscious Choices – Shift towards plant-based foods and cruelty-free products.

  2. Educate & Advocate – Speak up against unethical practices and promote awareness.

  3. Support Sustainable Brands – Companies like Vyakti India are pioneering ethical fashion, proving that compassion and style can go hand in hand.

The incident is a wake-up call. Instead of seeing it as an isolated horror story, let’s use it to question the broader system that normalizes animal suffering. If we stand against cruelty, we must stand against all cruelty—not just the ones that shock us the most.